It was fifty years ago this week that Beatlemania broke here in America. The confluence of factors that combined to propel the Beatles from unknowns to pop culture icons may seem light years away from having anything to do with science; yet developments within the scientific community show some surprisingly odd parallels.
The Beatles were great communicators, using their intrinsic musical talent and skill to make an intense connection with the public. However, even they required some refining in order to go from the repetitive (though undoubtedly catchy) “Love Me Do” to the intricate wonders of “Strawberry Fields Forever.” Similarly, most scientists could benefit from refinement of their communication abilities, in order to become maximally effective at communicating with the public. In her column in the February issue of ASBMB Today, Meena Selvakumar talks about how Portal to the Public, a training program founded by the Pacific Science Center, works to prepare scientists to engage with audiences at informal science education institutions. Project staff lead traveling workshops that bring their communications expertise directly to local communities, working to make scientists into well-rounded communication experts.
As The Beatles expanded their songwriting craft, they came up with increasingly creative outlets for broadcasting their music, such as films, concept albums, even playing a concert on a London rooftop. Science outreach activities are becoming just as ingenious. As an example, the Smithsonian Natural History Museum in Washington D.C. is currently showcasing two exhibits that highlight laboratory science in unique ways. The first, described by Sapeck Agrawal in her recent article (also in the February issue of ASBMB Today), is the Q?rius exhibit, which showcases microscopes and their power to illuminate science at the sub-micron level. The exhibit excels in particular at bringing the museum’s specimen collection to life, allowing visitors to pluck up samples and take a deeper look under a microscope.
Upstairs from the Q?rius exhibit is “Genome: Unlocking Life’s Code”, which opened in 2013 to highlight the anniversary of the completion of the Human Genome Project in 2003. In the exhibit, visitors can learn about the pros and cons of genetic testing and investigate details about the human genome. There are even live scientists, draped in standard-issue lab coats, fielding questions from visitors, and theater pieces that dramatize the scientific events that lead to the decoding of the genomre.
So while scientists are likely not vying to be bigger than Jesus, could embracing this musically-inspired approach to science communication possibly help inspire a similar bout of hysteria about science (Sciencemania anyone)? As The Fab Four might have put it had they been scientists: “The knowledge you take is equal to the knowledge you make.”